Attention Is an Organizational Resource

Executive Field Note 034

Organizations allocate capital carefully.

People less carefully.

Attention almost accidentally.

Yet attention determines what gets discussed.

What gets measured.

What gets questioned.

What receives resources.

And eventually, what becomes real enough to act upon.

Every organization is continuously allocating attention whether it intends to or not.

What receives none can disappear without ever leaving.

What matters to your organization but receives almost none of its attention?

Published by Executive Insights. A publication of Axiom Research Press