The Most Expensive Decision Is Solving the Wrong Problem

Executive Field Note 001

Organizations rarely suffer from a shortage of effort.

Once a problem has been named, capable people organize around it. Budgets are approved. Meetings are scheduled. Progress is measured.

The danger is not poor execution.

The danger is extraordinary execution applied to a problem that was misrecognized from the beginning.

Efficiency does not reduce that error.

It compounds it.

What if the organization’s greatest strength is quietly accelerating its greatest misunderstanding?

Published by Executive Insights. A publication of Axiom Research Press