The Unknown Is Not the Same as the Unrecognized

Executive Field Note 040

Some things are unknown because the information does not exist.

Others are unknown because we have not recognized what is already present.

The distinction matters.

More research can address the first.

More information may do nothing for the second.

Organizations frequently respond to uncertainty by collecting additional data.

Sometimes the missing piece is not another fact.

It is a different relationship with the facts already available.

What if the answer you are looking for is already present but not yet recognizable?

Published by Executive Insights. A publication of Axiom Research Press