Strategy Reveals What the Organization Believes

Executive Field Note 044

A strategy describes what an organization intends to do.

But underneath every strategy is something less visible.

A belief about the world.

What customers will value.

How competitors will behave.

Which capabilities will matter.

What will remain stable.

What will change.

Those beliefs rarely appear as prominently as the strategy they support.

Yet if they change, the same strategy can become something entirely different.

Strategy is visible.

Its assumptions often are not.

Executive Question:

What must be true about the world for your strategy to make sense?

Published by Executive Insights. A publication of Axiom Research Press